Pentax is running ads on the trains for their latest digital cameras but also stuck in the ad is their newest gadget the Digibino

They are 7x zoom binoculars with a digital camera built in. It's only got about a 1 mega pixel camera inside but I guess that's kind of a cool idea. Unfortunately the unit is pretty ugly.

They also have a digital camera that will take stereoscopic pictures.

There is some information in English on both the Digibino and the Optio 230