Okay, so that title is a little overblown but a few things are going on here. I just saw a commerical today by Sharp that has a new spin on selling LCD TVs which are somewhat popular here in Japan.
The spin is it's good for the environment. According to the commerical LCD TVs use 31% less energy than standard tube TVs. I'm acutally surprised it's only 31% less. Then again, Organic LCDs are supposed to be out soon with brighter images, using less engergy and they are cheaper to make.